Case Study: Granite Construction Social Media Strategy

Eager to learn how Granite Construction is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Granite Construction.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Granite Construction is a leading infrastructure contractor and construction materials producer, operating primarily in the United States. Headquartered in Watsonville, California, the company serves a diverse range of clients, including federal, state, and local government agencies, as well as private sector clients in transportation, water resources, and industrial markets.

Before: The Challenges of Social Media Marketing

On social media, Granite Construction has strategically positioned itself to engage with its target audience and showcase its expertise. The company effectively utilizes various social media platforms to communicate its brand message and interact with stakeholders.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Granite Construction's Successful Social Media Strategy

One of the notable aspects of Granite Construction's social media marketing strategy is its commitment to sharing valuable content. The company regularly posts informative articles, videos, and case studies highlighting its completed projects and industry insights. Through these efforts, Granite Construction effectively establishes itself as an expert in the construction and infrastructure sector, building credibility and trust among its audience.

Conclusion

In addition to content sharing, Granite Construction also actively engages with its followers on social media platforms. The company promptly responds to comments, questions, and inquiries, fostering a sense of community and personalized interaction. By maintaining an open and responsive digital presence, Granite Construction effectively nurtures relationships with its stakeholders and extends its reach.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video