Case Study: GrafTech Social Media Strategy

Eager to learn how GrafTech is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for GrafTech.

Continue reading to find out!

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GrafTech is a global company specializing in carbon and graphite materials that serve a wide range of industries. With its headquarters in Independence, Ohio, GrafTech operates in multiple countries across the globe, including the United States, Europe, and Asia. The company focuses on providing its clients in industries such as steel, energy, aerospace, and electronics with innovative and sustainable solutions.

Before: The Challenges of Social Media Marketing

GrafTech has established a strong presence on social media platforms, leveraging them as a powerful tool to engage with its audience and showcase its expertise. Through regular updates and posts, the company effectively communicates its latest developments, product offerings, and industry insights. By sharing valuable content, GrafTech positions itself as a thought leader in the carbon and graphite industry, establishing trust and credibility among its followers.

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After: GrafTech's Successful Social Media Strategy

One commendable aspect of GrafTech's social media marketing strategy is its emphasis on visual content. The company utilizes eye-catching images, videos, and infographics to convey its message effectively. This approach not only grabs the attention of users but also enhances the understanding of complex technical concepts. Additionally, GrafTech actively encourages user-generated content, further fostering engagement and building a community of followers.


While GrafTech excels in its social media efforts, there are certain areas that could be improved. Firstly, the company could benefit from increasing its frequency of posts. By posting more regularly, GrafTech can maintain a consistent presence, keeping its audience engaged and informed. Secondly, fostering two-way communication is essential for social media success. Incorporating interactive elements such as polls, Q&A sessions, and contests would enable GrafTech to actively involve its followers, promoting a sense of participation and community.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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