📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Goodyear Tire & Rubber Social Media Strategy

Eager to learn how Goodyear Tire & Rubber is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Goodyear Tire & Rubber.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Goodyear Tire & Rubber is a globally recognized company headquartered in Akron, Ohio. With a presence in over 20 countries, Goodyear serves a wide range of clients including automotive manufacturers, individuals, and commercial fleet operators.

Before: The Challenges of Social Media Marketing

On social media, Goodyear has effectively leveraged various platforms to engage with its audience and strengthen its brand presence. One notable aspect of their strategy is the creation of informative and visually appealing content. Through engaging videos, eye-catching images, and educational posts, Goodyear effectively communicates the importance of tire safety and the performance benefits of their products. This approach allows them to connect with both existing customers and potential buyers, fostering brand loyalty and trust.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Goodyear Tire & Rubber's Successful Social Media Strategy

Additionally, Goodyear actively encourages user-generated content and interacts with their community on social media. By showcasing customer experiences and responding to comments and queries, the company enhances customer satisfaction and builds a sense of belonging among its followers. This approach also helps Goodyear to gather valuable insights and feedback, enabling them to continuously improve their products and services.


Despite their successful efforts, there are areas where Goodyear could further enhance their social media marketing strategy. Firstly, they could focus on expanding their presence on emerging platforms such as TikTok and Snapchat, targeting younger demographics. By doing so, Goodyear can connect with a broader audience and build brand awareness among the next generation of car owners and drivers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video