📣 Join us on February 27 at our live event: Dealer & Social Advocacy: Gaining a Competitive Advantage in 2024! 👉 REGISTER HERE

Case Study: Goodrich Social Media Strategy

Eager to learn how Goodrich is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Goodrich.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Goodrich is a multinational company with a strong presence in several countries around the world. Its headquarters is located in the United States, and it caters to a wide range of clients across various industries and sectors.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Goodrich excels in several areas. Firstly, they have a well-defined brand voice and a cohesive online presence across different platforms. This consistency helps in establishing brand recognition and trust among their target audience. They also leverage social media channels to actively engage with their followers by responding to comments, messages, and inquiries in a timely and personalized manner. This interaction fosters a sense of community and builds stronger relationships with customers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Goodrich's Successful Social Media Strategy

Another commendable aspect of Goodrich's social media strategy is their creative and engaging content. They regularly share informative and visually appealing posts, including industry insights, product updates, and interactive campaigns. This helps in capturing the attention of their audience and encourages them to share and engage with the content, thereby increasing brand visibility and reach.

Conclusion

However, there are a few areas where Goodrich can improve its social media marketing strategy. Firstly, they should consider diversifying their content formats to appeal to a wider audience. Incorporating videos, infographics, and user-generated content can add variety and enhance the overall user experience. Additionally, Goodrich should focus on optimizing their social media advertising campaigns to target specific demographics and regions effectively. This will enable them to maximize their return on investment and reach the right audience with their messaging.

Person like a company on social media
Cover of the KBC book download
How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video