Case Study: Goodman Group Social Media Strategy
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Introduction
Goodman Group is a global property group specializing in owning, developing, and managing industrial properties. Headquartered in Sydney, Australia, the company has a significant presence in key countries such as the United States, China, Europe, and Japan. With a focus on logistics, e-commerce, and technology-driven industries, Goodman Group caters to a wide range of clients, including multinational corporations and third-party logistics providers.
Before: The Challenges of Social Media Marketing
On social media, Goodman Group excels in various aspects, building a strong online presence and engaging with its audience effectively. Firstly, the company utilizes multiple social media platforms such as LinkedIn, Twitter, and YouTube to reach different target audiences and maximize its digital reach. This allows them to communicate their expertise and showcase their portfolio of properties to a diverse range of stakeholders.
After: Goodman Group's Successful Social Media Strategy
Secondly, Goodman Group actively shares valuable content related to industry trends, market insights, and thought leadership. By generating and distributing informative articles, videos, and podcasts, they position themselves as experts in the field, making their social media platforms go-to sources of industry knowledge. This strategy not only establishes trust and credibility with their audience but also attracts potential clients who seek trustworthy and up-to-date information.
Conclusion
Moreover, the company leverages social media to promote sustainability and community initiatives. Through sharing their sustainability efforts, corporate social responsibility projects, and philanthropic activities, Goodman Group aims to showcase their commitment to achieving a positive social and environmental impact. This not only fosters a positive brand image but also resonates with socially conscious clients and investors.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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