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Case Study: GOL Airlines Social Media Strategy

Eager to learn how GOL Airlines is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for GOL Airlines.

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Introduction

GOL Airlines: Taking off with Social Media Marketing

Before: The Challenges of Social Media Marketing

GOL Airlines is a leading Brazilian low-cost carrier, headquartered in Sao Paulo. Operating primarily in Brazil, the airline serves both domestic and international destinations, catering to a wide range of clients seeking affordable air travel options. With a strong presence in the Latin American market, GOL Airlines has adopted a thoughtful approach to social media marketing to connect with its target audience effectively.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: GOL Airlines's Successful Social Media Strategy

Creating a Buzz:

Conclusion

GOL Airlines has successfully capitalized on the power of social media to create a buzz around its brand. Through engaging content and creative campaigns, the airline has managed to capture the attention of its followers, encouraging them to share and interact with its posts. By consistently sharing updates on new routes, flight deals, and travel tips, GOL Airlines keeps its audience informed and excited about its offerings.

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