Case Study: Global Cord Blood Social Media Strategy

Eager to learn how Global Cord Blood is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Global Cord Blood.

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Global Cord Blood Corporation is a leading provider of cord blood banking services, enabling parents to store stem cells from their newborns for potential future medical use. With a global presence in countries such as China, Hong Kong, and the United States, Global Cord Blood focuses on providing secure and state-of-the-art facilities to ensure the long-term preservation of these valuable resources.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Global Cord Blood has taken notable steps to engage and educate its target audience effectively. By leveraging various platforms such as Facebook, Twitter, and LinkedIn, the company has successfully built a strong online presence. Through a carefully crafted content strategy, Global Cord Blood regularly shares informative articles, research findings, and success stories to spread awareness about the potential benefits of cord blood banking.

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After: Global Cord Blood's Successful Social Media Strategy

One of the strengths of Global Cord Blood's social media strategy is its emphasis on creating educational content. By sharing articles and research studies related to cord blood banking, the company positions itself as an authority in the field. This helps in building trust and credibility among potential clients and sets Global Cord Blood apart from the competition.


Additionally, Global Cord Blood actively engages with its audience by responding to comments, questions, and concerns on social media. This level of interaction creates a sense of community and fosters a supportive environment for potential clients to discuss their queries openly. By promptly addressing customer inquiries, Global Cord Blood demonstrates its commitment to customer satisfaction.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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