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Case Study: Global Blue Group Social Media Strategy

Eager to learn how Global Blue Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Global Blue Group.

Continue reading to find out!

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Global Blue Group is an international company with headquarters in Switzerland. It operates primarily in the field of tax-free shopping, offering VAT refund services to tourists. With a presence in over 50 countries worldwide, Global Blue Group plays a crucial role in helping businesses connect with international shoppers and streamline their shopping experiences.

Before: The Challenges of Social Media Marketing

On social media, Global Blue Group demonstrates a strong marketing strategy that effectively engages its target audience. The company leverages various platforms such as Facebook, Instagram, and Twitter to reach out to tourists, retail partners, and potential clients alike. By creating compelling content, including enticing visuals and informative posts, Global Blue Group successfully builds brand awareness and connects with its followers.

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After: Global Blue Group's Successful Social Media Strategy

One of the notable aspects of Global Blue Group's social media marketing strategy is its commitment to providing valuable information and resources. Through regular updates, the company keeps its followers informed about the latest travel trends, tax refund regulations, and shopping destinations. This approach not only showcases their expertise but also establishes the company as a trusted source of information for tourists and businesses.


Global Blue Group also excels in maintaining an active and responsive presence on social media. They promptly reply to inquiries and comments from their audience, demonstrating their dedication to customer service. By engaging in conversations and addressing concerns, they create a sense of trust and reliability among their followers, encouraging continued engagement.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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