Case Study: Glencore Social Media Strategy
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Introduction
Introduction:
Before: The Challenges of Social Media Marketing
Glencore is a multinational commodity trading and mining company, headquartered in Baar, Switzerland. With operations in over 35 countries, Glencore primarily focuses on the production, sourcing, processing, and marketing of metals and minerals. Their clients range from industrial companies to end-users worldwide, including sectors such as automotive, construction, and power generation.
After: Glencore's Successful Social Media Strategy
Good things on social media:
Conclusion
Glencore's social media marketing strategy has several commendable aspects. Firstly, they actively engage with their audience by posting relevant and informative content about the commodities industry. They share updates about market trends, industry news, and the company's initiatives, fostering a sense of transparency and trust.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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