Case Study: GlaxoSmithKline Social Media Strategy
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Introduction
GlaxoSmithKline (GSK) is a multinational pharmaceutical company headquartered in London, United Kingdom. With operations in over 150 countries, GSK focuses on developing and manufacturing a wide range of prescription medicines, vaccines, and consumer healthcare products. Its diverse portfolio caters to individuals of all age groups and addresses various medical needs.
Before: The Challenges of Social Media Marketing
In the realm of social media marketing, GlaxoSmithKline has implemented several commendable strategies. Firstly, the company actively engages with its audience by creating informative and educational content. Through platforms like Facebook, Twitter, and LinkedIn, GSK shares valuable health-related information, tips, and advice. By providing such content, GSK helps improve public health awareness while simultaneously establishing itself as an authority in the pharmaceutical industry.
After: GlaxoSmithKline's Successful Social Media Strategy
Secondly, GSK leverages social media to cultivate a sense of community among its customers. By encouraging discussions and facilitating conversations, the company fosters a space where people can connect, share experiences, and support one another. This approach not only enhances customer loyalty but also creates a positive brand image.
Conclusion
Moreover, GlaxoSmithKline utilizes social media platforms as channels for customer service. By promptly responding to queries and concerns raised by individuals, GSK showcases its commitment to customer satisfaction. This responsiveness helps build trust and strengthens the relationship between the company and its customers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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