Case Study: Gland Pharma Social Media Strategy

Eager to learn how Gland Pharma is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Gland Pharma.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Gland Pharma is a multinational pharmaceutical company headquartered in India, with a significant presence in the United States, Canada, Europe, and other key markets around the world. The company primarily caters to clients in the healthcare industry, offering a wide range of high-quality generic injectables, complex injectables, and contract manufacturing services.

Before: The Challenges of Social Media Marketing

On social media, Gland Pharma has successfully established a strong presence, leveraging various platforms to engage with its target audience. One of the key strengths of their social media marketing strategy is their focus on providing valuable and educational content. Through informative posts and articles, they strive to keep their followers updated on the latest developments and trends in the pharmaceutical industry. This approach not only positions the company as an industry thought leader but also helps build trust with their clients and stakeholders.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Gland Pharma's Successful Social Media Strategy

Another commendable aspect of Gland Pharma's social media strategy is their commitment to fostering engagement. They actively encourage their followers to participate in discussions, ask questions, and share their experiences. By responding promptly and thoughtfully to comments and messages, the company ensures that they are actively listening to their audience and addressing their concerns. This engagement not only strengthens their relationships with existing clients but also attracts potential customers who may be seeking reliable pharmaceutical solutions.


While Gland Pharma has demonstrated several positive aspects of their social media marketing strategy, there are still areas where improvements could be made. One area of focus could be diversifying their content formats. While their informative posts are valuable, incorporating visually appealing content such as infographics or videos can help enhance their social media presence and capture the attention of a wider audience. Additionally, implementing a consistent posting schedule and optimizing content for different platforms can help maximize their reach and engagement potential.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video