Case Study: Givaudan Social Media Strategy

Eager to learn how Givaudan is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Givaudan.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Givaudan is a global leader in the fragrance and flavor industry, with headquarters in Switzerland. The company operates in over 100 countries, serving clients ranging from multinational corporations to local businesses. Their expertise lies in creating sensory experiences through innovative products and solutions.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Givaudan has successfully utilized various platforms to engage with their audience and showcase their offerings. One commendable aspect of their strategy is the emphasis on storytelling. Givaudan effectively uses social media to share the narratives behind their fragrances and flavors, creating a deeper connection with consumers. This approach allows them to humanize their brand and evoke emotions, making their products more relatable and desirable.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Givaudan's Successful Social Media Strategy

Another strength of Givaudan's social media marketing is their focus on education. They consistently share valuable content related to the fragrance and flavor industry, such as trends, insights, and innovations. By positioning themselves as thought leaders, Givaudan not only reinforces their expertise but also provides value to their audience, building trust and credibility.


Furthermore, Givaudan actively collaborates with influencers and brand ambassadors on social media. By partnering with individuals who align with their values and target audience, they are able to reach a wider demographic and generate authentic engagement. This approach leverages the influence of these individuals to amplify their brand message and expand their online presence.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video