Case Study: Getlink Social Media Strategy
Eager to learn how Getlink is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Getlink.
Continue reading to find out!
Introduction
Getlink, a leading company in the transportation industry, operates the Eurotunnel, connecting the UK and France. With its headquarters in Paris and operations spanning both countries, Getlink primarily addresses commuters, tourists, and businesses seeking efficient cross-channel transportation.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Getlink has successfully utilized various platforms to engage its audience and enhance brand visibility. Firstly, they maintain an active presence on Facebook, Twitter, and Instagram, regularly updating their followers with news, promotions, and interesting content. By doing so, Getlink effectively raises awareness and keeps their audience informed.
After: Getlink's Successful Social Media Strategy
Additionally, Getlink excels in leveraging user-generated content (UGC) on social media platforms. They encourage users to share their experiences using the hashtag #MyEurotunnel, enabling the company to showcase real-life stories and create a sense of community amongst their customers. This approach not only strengthens the bond between the brand and its customers but also acts as a powerful testimonial for potential clients.
Conclusion
Moreover, Getlink's use of visual content is worth mentioning. They skillfully utilize images and videos to convey the ease and convenience of their services. By showcasing stunning landscapes and demonstrating smooth travel experiences, they tap into the emotional aspect of travel, enticing more users to choose Eurotunnel for their cross-channel journeys.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
Learn how you can improve your social media marketing
Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?
