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Case Study: Getlink Social Media Strategy

Eager to learn how Getlink is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Getlink.

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Introduction

Getlink, a leading company in the transportation industry, operates the Eurotunnel, connecting the UK and France. With its headquarters in Paris and operations spanning both countries, Getlink primarily addresses commuters, tourists, and businesses seeking efficient cross-channel transportation.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Getlink has successfully utilized various platforms to engage its audience and enhance brand visibility. Firstly, they maintain an active presence on Facebook, Twitter, and Instagram, regularly updating their followers with news, promotions, and interesting content. By doing so, Getlink effectively raises awareness and keeps their audience informed.

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After: Getlink's Successful Social Media Strategy

Additionally, Getlink excels in leveraging user-generated content (UGC) on social media platforms. They encourage users to share their experiences using the hashtag #MyEurotunnel, enabling the company to showcase real-life stories and create a sense of community amongst their customers. This approach not only strengthens the bond between the brand and its customers but also acts as a powerful testimonial for potential clients.

Conclusion

Moreover, Getlink's use of visual content is worth mentioning. They skillfully utilize images and videos to convey the ease and convenience of their services. By showcasing stunning landscapes and demonstrating smooth travel experiences, they tap into the emotional aspect of travel, enticing more users to choose Eurotunnel for their cross-channel journeys.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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