Case Study: Genmab Social Media Strategy

Eager to learn how Genmab is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Genmab.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Genmab is a global biotechnology company that specializes in the development of therapeutic antibodies for the treatment of cancer. With its headquarters in Copenhagen, Denmark, Genmab operates in multiple countries including the United States, the Netherlands, and Japan. The company primarily addresses healthcare professionals, patients, and investors with its innovative antibody-based products.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Genmab has successfully utilized various platforms to engage with its target audience and create brand awareness. One of the key strengths of their strategy is the consistent sharing of relevant and informative content. Genmab regularly posts updates about their latest research, clinical trials, and product advancements, which not only keeps their followers well-informed but also showcases their expertise in the field of oncology.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Genmab's Successful Social Media Strategy

Another commendable aspect of Genmab's social media presence is their active engagement with their audience. They respond promptly to comments, questions, and feedback, demonstrating their commitment to building relationships and providing value to their followers. By actively participating in discussions and listening to their community, Genmab establishes itself as a trusted and approachable brand.


However, there are certain areas where Genmab's social media marketing strategy can be improved. Firstly, although they have a strong presence on platforms like Twitter and LinkedIn, it would be beneficial for them to expand their reach to other popular platforms such as Instagram and YouTube. These platforms can provide opportunities to visually showcase their work and connect with a wider audience, including patients and caregivers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video