Case Study: General Cable Corporation Social Media Strategy

Eager to learn how General Cable Corporation is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for General Cable Corporation.

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General Cable Corporation is a global leader in the development, design, and manufacturing of aluminum, copper, and fiber optic wire and cable products. With its headquarters in Highland Heights, Kentucky, the company operates in over 60 countries, serving various industries such as energy, construction, communications, and industrial markets.

Before: The Challenges of Social Media Marketing

When it comes to their social media marketing strategy, General Cable Corporation has successfully utilized various platforms to engage with its audience and strengthen its brand presence. One of the key strengths of their social media approach is the diversified content they offer. By sharing a mix of informative articles, industry news, product updates, and engaging visuals, General Cable Corporation attracts a wide range of followers and effectively caters to their diverse interests.

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After: General Cable Corporation's Successful Social Media Strategy

Furthermore, the company excels at maintaining an active and responsive presence on social media platforms. General Cable Corporation consistently interacts with their followers by promptly addressing their queries, concerns, and feedback. This level of engagement not only strengthens their customer relationships but also showcases their commitment to providing excellent customer service.


In addition to these positive aspects, there are a few areas where General Cable Corporation could further improve its social media marketing strategy. Firstly, the company could benefit from a more targeted approach by identifying and focusing on specific market segments within their diverse client base. By tailoring their content to address the specific needs and interests of these segments, General Cable Corporation can increase engagement and generate more relevant leads.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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