📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: GenCorp Social Media Strategy

Eager to learn how GenCorp is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for GenCorp.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

GenCorp is a global company with headquarters in the United States, and it operates in various countries around the world. The company caters to a diverse range of clients, targeting industries such as aerospace, defense, and technology. With a strong presence in countries like the US, Europe, and Asia, GenCorp has established itself as a leading player in its field.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, GenCorp has implemented several commendable strategies. Firstly, the company actively engages with its audience, fostering meaningful connections through regular interactions. GenCorp utilizes platforms like Twitter, LinkedIn, and YouTube to share valuable content, including industry updates, product launches, and success stories. By consistently providing relevant information, the company demonstrates its expertise and offers value to its clients and followers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: GenCorp's Successful Social Media Strategy

In addition to engaging with its audience, GenCorp leverages social media to showcase its corporate social responsibility initiatives. By sharing updates on sustainability efforts, community engagements, and philanthropic activities, the company humanizes its brand and resonates with socially conscious customers. This approach not only enhances GenCorp's reputation but also helps build a loyal community around its brand.

Conclusion

Despite its effective social media presence, there are areas in which GenCorp's strategy can be improved. Firstly, the company could enhance its visual content by incorporating more engaging and diverse multimedia formats. Utilizing videos, infographics, and images can help capture the attention of social media users and convey complex information more effectively. Moreover, GenCorp could benefit from increasing collaboration with industry influencers or partnering with social media platforms to amplify its reach and engagement.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video