Case Study: Gemstar-TV Guide International Social Media Strategy

Eager to learn how Gemstar-TV Guide International is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Gemstar-TV Guide International.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Gemstar-TV Guide International is a prominent media and entertainment company with a strong presence in several countries. With its headquarters in Los Angeles, California, the company caters to a diverse range of clients, including television networks, advertisers, and viewers.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Gemstar-TV Guide International has successfully utilized various platforms to engage with its audience and promote its services. One of the key strengths of their strategy is their ability to create relevant and timely content that resonates with their target demographic. By understanding their audience's interests and preferences, they consistently deliver compelling posts, articles, and videos that generate high levels of engagement.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Gemstar-TV Guide International's Successful Social Media Strategy

Additionally, Gemstar-TV Guide International excels in leveraging the power of influencers. By collaborating with popular social media personalities and industry experts, they effectively amplify their reach and promote their content to a wider audience. This approach not only increases brand visibility but also enhances the credibility and trustworthiness of their messaging.


However, there are still areas where Gemstar-TV Guide International can improve its social media marketing strategy. Firstly, the company could benefit from a more consistent posting schedule. By maintaining a regular cadence of relevant and engaging content, they can keep their audience consistently engaged and build a stronger following. This could include utilizing popular hashtags and trends to align their content with ongoing conversations and increase visibility.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video