Case Study: Gecina Social Media Strategy
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Introduction
Gecina is a leading real estate company based in France, with a focus on prime office and residential properties. With its headquarters in Paris, Gecina operates primarily in France and Spain, catering to a diverse range of clients including multinational corporations, small and medium-sized enterprises, and individual tenants.
Before: The Challenges of Social Media Marketing
On social media, Gecina has successfully leveraged various platforms to engage with its target audience and showcase its properties. One of the notable strengths of their social media marketing strategy is their visually appealing content. Gecina regularly shares high-quality images and videos of their properties, allowing potential clients to get a virtual tour and experience the unique features of each property.
After: Gecina's Successful Social Media Strategy
Moreover, Gecina actively engages with its audience by responding to comments, questions, and inquiries in a timely manner. This approach creates a sense of accessibility and reliability, fostering trust and establishing Gecina as a responsive and customer-centric company.
Conclusion
In addition, Gecina effectively utilizes social media to promote sustainability and corporate responsibility initiatives. They share updates on environmentally conscious practices and initiatives that align with the growing demand for sustainable properties. By highlighting their commitment to sustainability, Gecina not only attracts environmentally conscious clients but also positions itself as a responsible and forward-thinking company.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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