Case Study: Geberit Social Media Strategy
Eager to learn how Geberit is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Geberit.
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Introduction
Geberit is a leading global provider of sanitary systems and plumbing technology. With its headquarters in Switzerland, Geberit operates in over 40 countries and has a strong presence in Europe, Asia, and the Americas. The company primarily caters to professionals in the construction industry, including architects, plumbers, and designers.
Before: The Challenges of Social Media Marketing
One of the strengths of Geberit's social media marketing strategy lies in its engaging content. The company regularly shares informative and visually appealing posts that showcase its products and innovations. By providing valuable insights, tips, and case studies, Geberit establishes itself as a reliable source of expertise in the industry. This approach helps to build trust and credibility among its target audience, driving engagement and interaction on its social media platforms.
After: Geberit's Successful Social Media Strategy
Another commendable aspect of Geberit's social media strategy is its emphasis on user-generated content. By encouraging customers and partners to share their experiences with Geberit products, the company creates a sense of community and fosters brand advocacy. This organic promotion on social media platforms enhances Geberit's visibility and reputation.
Conclusion
Despite the positive aspects, there are areas where Geberit's social media marketing strategy can be improved. Firstly, the company could benefit from a more consistent posting schedule. While Geberit shares valuable content, there are instances where there are long gaps between posts. Establishing a regular content calendar would help maintain a steady stream of information and ensure that followers remain engaged.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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