📣 Join us on February 27 at our live event: Dealer & Social Advocacy: Gaining a Competitive Advantage in 2024! 👉 REGISTER HERE

Case Study: Gannett Social Media Strategy

Eager to learn how Gannett is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Gannett.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Gannett is a global media company with its headquarters based in McLean, Virginia, USA. Operating in multiple countries including the United States, Canada, and the United Kingdom, Gannett caters to a diverse range of clients, encompassing various industries and sectors.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Gannett has exemplified several commendable practices. Firstly, the company utilizes different social media platforms to reach its target audience effectively. By maintaining an active presence on platforms such as Facebook, Twitter, Instagram, and LinkedIn, Gannett ensures that it connects with its clients and followers across various demographics. This approach allows for better engagement and interaction, increasing brand visibility and awareness.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Gannett's Successful Social Media Strategy

Secondly, Gannett demonstrates an excellent understanding of content creation and curation. Through compelling storytelling, interesting visuals, and informative articles, the company consistently delivers valuable and engaging content to its social media followers. By providing content that is relevant, entertaining, and informative, Gannett regularly captures the attention of its audience, building trust and loyalty.

Conclusion

Moreover, Gannett effectively utilizes social media advertising to amplify its reach. By harnessing targeting options such as demographics, interests, and behavior, the company ensures that its ads are seen by the right audience, maximizing the return on its marketing investments. This strategic approach allows Gannett to reach potential clients who may not be familiar with their services, expanding their customer base.

Person like a company on social media
Cover of the KBC book download
How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video