Case Study: Gamuda Berhad Social Media Strategy
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Introduction
Gamuda Berhad is a leading Malaysian multinational corporation primarily engaged in engineering, property development, and infrastructure concessions. With its headquarters located in Kuala Lumpur, Malaysia, the company has expanded its operations to several countries including Australia, Singapore, Taiwan, and Vietnam. Gamuda Berhad caters to a diverse range of clients, including government agencies, private developers, and multinational corporations.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Gamuda Berhad has made commendable efforts in engaging its audience and promoting its brand. The company utilizes various social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to connect with its stakeholders and build a strong online presence.
After: Gamuda Berhad's Successful Social Media Strategy
One of the notable aspects of Gamuda Berhad's social media strategy is its consistent and strategic content creation. The company regularly shares updates about its ongoing projects, corporate milestones, and industry insights. By providing relevant and valuable content, Gamuda Berhad has managed to establish itself as a thought leader in the industry, thus increasing its credibility and attracting a wider audience.
Conclusion
Another key strength of Gamuda Berhad's social media marketing is its community engagement. The company actively responds to comments, messages, and inquiries from its followers, ensuring a two-way communication channel. This not only fosters a sense of transparency and trust but also allows Gamuda Berhad to address any concerns or queries promptly.
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