Case Study: Furniture Brands International Social Media Strategy

Eager to learn how Furniture Brands International is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Furniture Brands International.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Furniture Brands International is a leading furniture manufacturing company with its headquarters in the United States. The company operates globally, reaching customers in various countries including the United States, Canada, and select European markets. With a focus on high-quality and stylish furniture, Furniture Brands International caters to both residential and commercial clients, offering a wide range of products to meet diverse needs.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Furniture Brands International has successfully implemented several strategies to engage with its target audience. Firstly, the company maintains active profiles on popular platforms such as Instagram, Facebook, and Twitter. By consistently sharing visually appealing content, including images of their latest furniture designs and room inspirations, the company effectively grabs the attention of potential customers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Furniture Brands International's Successful Social Media Strategy

Moreover, Furniture Brands International ensures customer participation by encouraging user-generated content. They often run contests, asking followers to share pictures of their furniture arrangements or creative home decor ideas using a specific hashtag. This approach not only fosters a sense of community among customers but also provides the company with a steady stream of valuable user-generated content that can be repurposed for future marketing efforts.


Furthermore, the company demonstrates its commitment to customer satisfaction by promptly responding to inquiries and feedback received via social media platforms. By maintaining an active presence and engaging in meaningful conversations with their followers, Furniture Brands International builds trust and loyalty among its customer base.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video