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Case Study: Fulgent Genetics Social Media Strategy

Eager to learn how Fulgent Genetics is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Fulgent Genetics.

Continue reading to find out!

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Introduction

Fulgent Genetics is a leading genetic testing company headquartered in California, USA. With its operations spanning across multiple countries including the United States, Canada, and some European nations, Fulgent Genetics serves a diverse range of clients such as healthcare providers, hospitals, and research institutions.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Fulgent Genetics has successfully leveraged various platforms to its advantage. The company regularly engages with its audience by sharing informative content related to genetics, health, and advancements in the field. Through their Facebook, Twitter, and LinkedIn accounts, Fulgent Genetics actively promotes their services, providing educational resources and news updates that cater to both professionals and individuals interested in genetic testing. By maintaining an active presence and interacting with their followers, the company has established credibility and built a community of engaged users.

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After: Fulgent Genetics's Successful Social Media Strategy

Furthermore, Fulgent Genetics effectively utilizes social media for brand awareness and visibility. They regularly collaborate with influencers, experts, and organizations in the genetics field, expanding their reach and fostering partnerships. This strategic approach helps in reaching new audiences who may not have been aware of the company's offerings previously. Additionally, Fulgent Genetics showcases success stories and testimonials from satisfied clients, fostering trust and reliability in their services.

Conclusion

However, there are a few areas where Fulgent Genetics could improve their social media marketing strategy. Firstly, the company could enhance their visual content by incorporating more compelling and high-quality graphics, infographics, and videos. This would not only make their posts more visually appealing but also help in conveying complex genetic information in a more accessible manner.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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