Case Study: FreightCar America Social Media Strategy

Eager to learn how FreightCar America is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for FreightCar America.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


FreightCar America is a renowned company operating in the manufacturing and services industry, specializing in railcar production. With headquarters in Chicago, Illinois, FreightCar America serves clients primarily in the United States and Canada.

Before: The Challenges of Social Media Marketing

On social media platforms, FreightCar America has successfully established a strong presence to engage with its target audience and promote its products and services.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: FreightCar America's Successful Social Media Strategy

One of the notable aspects of FreightCar America's social media marketing strategy is its consistent and informative content. Through regular updates, the company ensures that its clients and followers are well-informed about the latest developments, product launches, and industry trends. This helps in building trust and credibility among the audience.


Moreover, FreightCar America actively interacts with its social media followers by responding to their comments, queries, and feedback. This approach not only strengthens the relationship with existing clients but also creates opportunities to engage with potential customers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video