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Case Study: Freeport-McMoRan Social Media Strategy

Eager to learn how Freeport-McMoRan is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Freeport-McMoRan.

Continue reading to find out!



Freeport-McMoRan is a leading international mining company with headquarters in the United States. With operations in multiple countries including the United States, Indonesia, Peru, and Chile, the company addresses a wide range of clients in the mining industry. Its commitment to sustainability and responsible mining practices sets it apart from its competitors.

Before: The Challenges of Social Media Marketing

On social media, Freeport-McMoRan excels in showcasing its dedication to sustainability and community engagement. The company effectively utilizes platforms such as Facebook, Twitter, LinkedIn, and Instagram to share updates and engage with its audience. Through compelling visual content and informative posts, Freeport-McMoRan highlights its efforts in environmental stewardship, community development, and responsible resource extraction.


After: Freeport-McMoRan's Successful Social Media Strategy

One of the key strengths of Freeport-McMoRan's social media strategy is its emphasis on transparency. The company regularly shares information about its sustainability initiatives, environmental performance, and community partnerships. By providing open and honest communication, Freeport-McMoRan builds trust and credibility with its audience, which is crucial in the mining industry.


Additionally, Freeport-McMoRan actively encourages dialogue and engagement on social media. The company responds promptly to comments and inquiries, fostering a two-way communication channel with its stakeholders. This approach demonstrates Freeport-McMoRan's commitment to listening and addressing concerns, further enhancing its reputation as a responsible corporate citizen.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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