Case Study: Franklin Resources Social Media Strategy
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Introduction
Franklin Resources, Inc. is a global investment management company headquartered in San Mateo, California. With presence in over 30 countries worldwide, it caters to a diverse range of clients, including individual investors, institutions, and financial advisors.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Franklin Resources has successfully embraced various platforms to reach its target audience effectively. Firstly, the company has developed a strong online brand presence by consistently sharing informative and insightful content. Through its social media channels, Franklin Resources provides valuable market analysis, investment tips, and updates on its funds, offering clients and followers a wealth of useful information.
After: Franklin Resources's Successful Social Media Strategy
Secondly, Franklin Resources actively engages with its audience through social media. The company promptly responds to inquiries, comments, and messages, allowing for direct and meaningful communication with its clients. This engagement helps foster trust and loyalty among their followers, ultimately strengthening their client relationships.
Conclusion
Furthermore, Franklin Resources puts a strong emphasis on visual content. By utilizing eye-catching graphics, infographics, and videos, the company effectively engages its audience and simplifies complex financial concepts. This visual approach not only captures the attention of its followers but also makes financial information more accessible and easier to understand.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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