📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Franchise Group Social Media Strategy

Eager to learn how Franchise Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Franchise Group.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Franchise Group, a global company with headquarters in New York City, has a strong presence in several countries, including the United States, Canada, and the United Kingdom. As a diversified franchise conglomerate, the company caters to a wide range of clients, including small business owners and entrepreneurs, providing them with comprehensive support and services.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, Franchise Group has effectively capitalized on its online platforms to engage with its target audience. Through consistent and strategic content creation, the company has successfully built a community of followers across various social media channels. By sharing industry insights, success stories, and valuable resources, Franchise Group has positioned itself as a trusted source of information for aspiring and existing franchisees.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Franchise Group's Successful Social Media Strategy

Notably, Franchise Group actively encourages audience participation by soliciting feedback, asking thought-provoking questions, and initiating conversations. This level of engagement fosters a sense of community and enables the company to better understand the needs and challenges of its clients. Furthermore, Franchise Group leverages user-generated content to highlight the success stories of its clients, creating a sense of credibility and inspiration for others.


However, there are still areas where Franchise Group can further enhance its social media marketing strategy. Firstly, the company can strive to increase its frequency of posts to maintain consistent engagement with its audience. By providing regular updates, announcements, and industry insights, Franchise Group can ensure that its social media presence remains lively and informative.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video