Case Study: Française des Jeux Social Media Strategy

Eager to learn how Française des Jeux is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Française des Jeux.

Continue reading to find out!

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Française des Jeux (FDJ) is a leading French gaming company that is headquartered in Boulogne-Billancourt, France. Established in 1976, FDJ operates in several countries, including France, Spain, Belgium, and Switzerland. The company primarily focuses on providing lottery and sports betting services to its customers.

Before: The Challenges of Social Media Marketing

FDJ has successfully utilized social media platforms to engage with its audience and enhance its marketing strategy. Through its social media presence, the company has managed to foster brand awareness and connect with its target clients effectively.

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After: Française des Jeux's Successful Social Media Strategy

One of the key strengths of FDJ's social media marketing strategy is its use of interactive and engaging content. The company keeps its followers entertained and interested by regularly sharing updates, promotions, and behind-the-scenes footage. By leveraging the visual elements of platforms like Facebook, Instagram, and Twitter, FDJ effectively captures the attention of its audience and keeps them engaged.


Additionally, FDJ understands the importance of customer feedback and interaction. The company actively responds to customer queries, comments, and concerns on its social media platforms. This level of engagement helps to build trust with its audience and demonstrates that FDJ values its customers' opinions.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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