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Case Study: Fosun Social Media Strategy

Eager to learn how Fosun is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Fosun.

Continue reading to find out!

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Fosun is a multinational conglomerate with headquarters in Shanghai, China. The company operates in various sectors including healthcare, finance, tourism, and real estate. Fosun's global presence extends to countries such as the United States, United Kingdom, France, Japan, and Australia, among others. With a diverse range of clients, Fosun caters to both individual and corporate customers.

Before: The Challenges of Social Media Marketing

Fosun's social media marketing strategy encompasses several positive aspects. Firstly, the company maintains active profiles on major platforms such as Facebook, Twitter, LinkedIn, and Instagram, engaging with its audience and sharing relevant content. Through regular updates, Fosun keeps its followers informed about the latest developments and initiatives across its business sectors. The company also utilizes social media as a tool for brand promotion, creating a strong online presence and increasing brand recognition.

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After: Fosun's Successful Social Media Strategy

Moreover, Fosun's social media strategy focuses on building relationships with its clients. By actively responding to customer inquiries and comments on social media platforms, the company demonstrates its commitment to providing excellent customer service. This personalized approach helps in fostering loyalty and trust among its clientele.


Despite these positive aspects, there are a few areas where Fosun's social media marketing strategy can be improved. Firstly, the company could enhance its content strategy by diversifying the type of content shared. Incorporating more visual elements such as videos and infographics can help capture the attention of a wider audience and increase engagement levels. Additionally, Fosun could benefit from utilizing influencer partnerships to amplify its reach and leverage the credibility of prominent social media personalities.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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