Case Study: Foster Wheeler Social Media Strategy
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Introduction
Foster Wheeler, a global engineering and construction company, has a strong presence in over 30 countries, with its headquarters located in Reading, United Kingdom. It serves a diverse range of clients in various industries, including oil and gas, chemicals, and power.
Before: The Challenges of Social Media Marketing
On social media, Foster Wheeler has implemented an effective strategy to engage and connect with its audience. Firstly, the company actively shares informative and engaging content, such as industry insights, project highlights, and technical expertise. By providing valuable information, Foster Wheeler positions itself as a thought leader in the engineering and construction sector.
After: Foster Wheeler's Successful Social Media Strategy
Additionally, Foster Wheeler makes use of visual content, including images and videos, to showcase its projects and achievements. This visual approach helps to capture the attention of its target audience and effectively communicates the company's capabilities and expertise.
Conclusion
Furthermore, Foster Wheeler actively interacts with its followers on social media by responding to comments, addressing concerns, and acknowledging positive feedback. This level of engagement creates a sense of trust and community, enhancing the company's reputation and fostering relationships with its audience.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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