Case Study: Fortum Social Media Strategy
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Introduction
Fortum is a leading energy company headquartered in Espoo, Finland, with a presence in several countries including Sweden, Norway, Russia, and Poland. It caters to a diverse range of clients, including households, businesses, and industries, offering services such as electricity, heating, and cooling solutions.
Before: The Challenges of Social Media Marketing
On social media, Fortum has successfully implemented an effective marketing strategy. They actively engage with their audience through various platforms such as Facebook, Instagram, Twitter, and LinkedIn. By leveraging these platforms, they effectively communicate their brand message and create a strong online presence.
After: Fortum's Successful Social Media Strategy
One of the commendable aspects of Fortum's social media marketing strategy is their emphasis on sustainability and environmental awareness. They regularly share content related to renewable energy, energy efficiency, and carbon neutrality. This not only reflects their commitment to a greener future but also resonates with their audience who are increasingly conscious about environmental issues.
Conclusion
Furthermore, Fortum consistently provides valuable and informative content to their followers. Through engaging videos, infographics, and articles, they educate their audience about energy-saving tips, latest industry developments, and innovative solutions. By providing relevant content, they position themselves as a trusted source of information and establish their expertise in the energy sector.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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