Case Study: Fortive Social Media Strategy

Eager to learn how Fortive is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Fortive.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Fortive is a global industrial technology company headquartered in Everett, Washington. With operations in more than 50 countries, Fortive caters to a diverse range of clients across various industries, including healthcare, transportation, and manufacturing. Leveraging the power of social media, Fortive has implemented an effective marketing strategy to engage with its target audience and establish a strong online presence.

Before: The Challenges of Social Media Marketing

In their social media marketing efforts, Fortive excels in several areas. Firstly, the company consistently produces high-quality content that resonates with its audience. Through informative blog posts, engaging videos, and interactive graphics, Fortive not only showcases its products and services but also provides valuable insights and solutions to industry challenges. This approach helps to build brand credibility and positions Fortive as a thought leader in the industrial technology sector.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Fortive's Successful Social Media Strategy

Furthermore, Fortive effectively utilizes various social media platforms to reach its target audience. With a strong presence on platforms like LinkedIn and Twitter, the company not only shares its content but actively engages with followers, responding to inquiries and participating in industry conversations. This dynamic approach fosters a sense of community and encourages collaboration among professionals in the field.


While Fortive's social media marketing strategy is commendable, there are areas where improvement could be made. Firstly, the company could benefit from diversifying its content formats. By incorporating more visual elements such as infographics, images, and videos, Fortive can enhance user engagement and capture the attention of a wider audience. Additionally, implementing a social listening strategy would allow the company to monitor and analyze online conversations about its brand, competitors, and industry trends. This valuable feedback can then be used to refine marketing strategies and enhance customer experiences.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video