Case Study: Forrester Research Social Media Strategy
Eager to learn how Forrester Research is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Forrester Research.
Continue reading to find out!
Introduction
Forrester Research is a renowned global research and advisory firm that assists companies in making strategic business decisions. With its headquarters located in Cambridge, Massachusetts, Forrester Research operates in several countries, including the United States, Canada, the United Kingdom, Germany, and Australia. The company primarily caters to clients from various industries, including technology, finance, retail, and healthcare.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Forrester Research excels in several areas. Firstly, the company effectively utilizes social media platforms such as Twitter, LinkedIn, and YouTube to share industry insights, research reports, and thought leadership content. By doing so, Forrester Research establishes itself as a trusted source of information and engages with its audience on a regular basis.
After: Forrester Research's Successful Social Media Strategy
Furthermore, Forrester Research actively participates in online discussions and industry-specific Twitter chats, providing valuable insights and promoting meaningful conversations. This not only increases their visibility but also allows them to connect directly with their target audience and build credibility within the industry.
Conclusion
Additionally, Forrester Research leverages webinars and live video sessions on platforms like Facebook and YouTube to engage with clients and prospects. By hosting informative and interactive sessions, they effectively demonstrate thought leadership and provide valuable takeaways to their audience.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
Learn how you can improve your social media marketing
Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?
