Case Study: Forbo Holding Social Media Strategy
Eager to learn how Forbo Holding is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Forbo Holding.
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Introduction
Forbo Holding is a multinational company headquartered in Switzerland, with a global presence in over 40 countries. The company primarily serves clients in the commercial and residential flooring industry, offering innovative and sustainable flooring solutions.
Before: The Challenges of Social Media Marketing
In the realm of social media marketing, Forbo Holding has successfully leveraged various platforms to engage with its target audience and build brand awareness. Firstly, the company excels at creating valuable and informative content, which is tailored to the specific needs of its customers. By sharing articles, videos, and infographics, Forbo Holding establishes itself as an industry thought leader, while also providing practical solutions for its clients.
After: Forbo Holding's Successful Social Media Strategy
Furthermore, Forbo Holding actively engages with its audience by initiating discussions and responding to comments and inquiries in a timely manner. This level of interaction showcases the company's commitment to customer satisfaction and builds trust among its existing and potential clients. By fostering an online community, Forbo Holding encourages dialogue, collaboration, and feedback, ultimately strengthening its relationships with its target audience.
Conclusion
However, there are areas where Forbo Holding's social media marketing strategy could be improved. Firstly, the company could diversify its content formats to include more visual content, such as images and videos. These engaging visuals can capture the attention of social media users and increase the likelihood of content being shared or re-posted.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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