Case Study: Fomento de Construcciones y Contratas Social Media Strategy
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Introduction
Fomento de Construcciones y Contratas (FCC) is a multinational construction and environmental services company headquartered in Spain. With a presence in over 30 countries, FCC caters to a wide range of clients including governments, private corporations, and individuals.
Before: The Challenges of Social Media Marketing
Utilizing social media platforms, FCC has successfully implemented a robust marketing strategy that connects with its target audience and showcases its expertise. Here are some of the commendable aspects of FCC's social media presence:
After: Fomento de Construcciones y Contratas's Successful Social Media Strategy
Firstly, FCC consistently shares engaging and informative content on its social media channels. They provide updates on their projects, achievements, and initiatives, allowing followers to stay informed about their activities. This helps in creating a sense of transparency and credibility.
Conclusion
Secondly, the company actively engages with its audience by responding to comments, queries, and feedback in a timely manner. This two-way communication approach fosters trust and strengthens their relationship with customers and stakeholders.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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