Case Study: Flutter Entertainment Social Media Strategy

Eager to learn how Flutter Entertainment is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Flutter Entertainment.

Continue reading to find out!

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Flutter Entertainment is a leading global sports betting and gaming company headquartered in Dublin, Ireland. It operates in multiple countries including the United Kingdom, Ireland, Australia, and the United States, catering to a diverse client base of sports fans and gaming enthusiasts.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing strategy, Flutter Entertainment has implemented several commendable practices. Firstly, it actively engages with its audience by regularly sharing informative and entertaining content related to sports and gaming. This includes live game updates, betting tips, and behind-the-scenes footage. By doing so, the company effectively taps into the interests of its target audience, building a strong connection with them.

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After: Flutter Entertainment's Successful Social Media Strategy

Moreover, Flutter Entertainment leverages multiple social media platforms, such as Facebook, Twitter, and Instagram, to reach a wider audience. It understands the importance of tailoring content to suit each platform's unique features and engages with users in a visually appealing and interactive manner. Through engaging visuals, interactive polls, and giveaways, the company enhances user experience and fosters a sense of community among its followers.


Despite its successful social media presence, there are areas where Flutter Entertainment can further improve its marketing strategy. Firstly, the company should consider increasing its presence on emerging platforms such as TikTok and Snapchat, targeting younger demographics who are active on these platforms. By diversifying its social media presence, Flutter Entertainment can expand its reach and connect with a wider range of potential customers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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