Case Study: Fluidra Social Media Strategy

Eager to learn how Fluidra is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Fluidra.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Fluidra is a global leader in the pool and wellness industry, with a presence in over 45 countries worldwide. The company's headquarters are located in Sabadell, Spain. Fluidra primarily caters to residential and commercial clients, offering a wide range of innovative products and solutions for pools, spas, and water treatment.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Fluidra has successfully utilized various platforms to engage with its target audience. The company has a strong presence on popular social media channels like Facebook, Instagram, and Twitter, where it actively shares informative and engaging content related to its products and services. By consistently posting visually appealing images and videos, Fluidra effectively showcases its high-quality pool and wellness solutions, capturing the attention of its followers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Fluidra's Successful Social Media Strategy

Moreover, Fluidra understands the importance of building a community and maintaining a strong online presence. The company actively interacts with its followers by promptly responding to their queries and comments, creating a sense of connection and trust. Through this engagement, Fluidra fosters a loyal customer base and continually strengthens its brand image.


While Fluidra has been successful in leveraging social media platforms, there are still areas where improvements can be made. Firstly, the company could benefit from diversifying its content strategy by incorporating more user-generated content and testimonials. By featuring real-life experiences and opinions from satisfied customers, Fluidra can enhance its credibility and establish itself as an industry leader.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video