Case Study: Fisher & Paykel Healthcare Social Media Strategy
Eager to learn how Fisher & Paykel Healthcare is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Fisher & Paykel Healthcare.
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Introduction
Fisher & Paykel Healthcare is a globally renowned healthcare company, headquartered in New Zealand. With a strong presence in over 120 countries, it caters to a wide range of clients, including hospitals, healthcare professionals, and individuals seeking respiratory care solutions.
Before: The Challenges of Social Media Marketing
On social media, Fisher & Paykel Healthcare has successfully established a strong online presence and effectively engages with its audience. Here are some notable aspects of their social media marketing strategy:
After: Fisher & Paykel Healthcare's Successful Social Media Strategy
Firstly, the company provides informative and educational content. By sharing articles, videos, and infographics related to respiratory care, they not only raise awareness but also position themselves as thought leaders in the industry. This approach resonates with their target audience and establishes trust.
Conclusion
Secondly, Fisher & Paykel Healthcare actively interacts with their followers. They promptly respond to comments, queries, and messages, showing that they value customer engagement. Moreover, they use social media as a platform to address frequently asked questions, providing quick solutions and building a sense of community.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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