Case Study: FirstService Social Media Strategy

Eager to learn how FirstService is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for FirstService.

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FirstService is a leading global provider of essential property services, committed to delivering exceptional customer experiences. With headquarters in Ontario, Canada, FirstService operates in various countries, including the United States, Canada, and parts of Europe. Its clientele comprises both residential and commercial property owners, as well as homeowners' associations and facility management companies.

Before: The Challenges of Social Media Marketing

On social media, FirstService excels at engaging with its audience by providing valuable and insightful content. Through informative blog posts, industry news, and updates on property management trends, they establish themselves as a trusted resource for their clients. By sharing relevant and engaging content, FirstService successfully builds a community of like-minded individuals interested in property services.

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After: FirstService's Successful Social Media Strategy

Furthermore, FirstService demonstrates a strong commitment to customer service on social media platforms. They promptly respond to inquiries, comments, and concerns, ensuring that every customer feels heard and valued. This personal touch not only strengthens existing relationships but also attracts potential clients who appreciate a responsive and attentive service provider.


However, there are areas where FirstService's social media marketing strategy could be improved. One aspect to focus on is diversifying content formats. While written content is essential, incorporating visual elements such as images, infographics, and videos can enhance engagement and appeal to a wider audience. Additionally, leveraging user-generated content can be effective in showcasing the positive experiences of FirstService's customers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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