Case Study: FirstEnergy Social Media Strategy

Eager to learn how FirstEnergy is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for FirstEnergy.

Continue reading to find out!

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FirstEnergy is an American utility company headquartered in Akron, Ohio. With operations across multiple states in the United States, including Ohio, Pennsylvania, West Virginia, and New Jersey, FirstEnergy primarily serves residential, commercial, and industrial customers in providing electricity and energy services.

Before: The Challenges of Social Media Marketing

On social media, FirstEnergy has successfully established a strong presence, engaging with its audience and effectively sharing useful information. The company leverages various platforms such as Facebook, Twitter, LinkedIn, and YouTube to connect with its customers and the wider community. Through these channels, FirstEnergy showcases its commitment to sustainability, energy efficiency, and community involvement.

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After: FirstEnergy's Successful Social Media Strategy

FirstEnergy's social media strategy stands out for its informative content that educates customers about energy conservation, safety tips, and updates on power outages. The company's posts often provide valuable insights and resources to help customers better understand their energy usage and make informed decisions. By offering relevant and engaging content, FirstEnergy builds trust and positions itself as a reliable source of information in the energy sector.


However, there is room for improvement in FirstEnergy's social media marketing strategy. One aspect that could be enhanced is the frequency of posting. While the content shared is valuable, more regular updates would help maintain consistent engagement with customers. Additionally, there is an opportunity to diversify the content format by incorporating more visual elements such as infographics or videos, which can be appealing and easier to consume for the audience.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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