Case Study: First National Financial Social Media Strategy

Eager to learn how First National Financial is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for First National Financial.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


First National Financial is a leading mortgage lender and financial institution that operates primarily in Canada. With its headquarters located in Toronto, First National Financial serves a wide range of clients including individuals, families, and businesses looking for mortgage solutions.

Before: The Challenges of Social Media Marketing

On social media, First National Financial excels in several areas. Firstly, they prioritize engaging and informative content. By providing valuable mortgage advice, tips, and industry updates, they establish themselves as a trusted source of information for their clients. Additionally, the company utilizes various platforms such as Facebook, Twitter, and LinkedIn to reach a diverse audience and cater to different demographics.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: First National Financial's Successful Social Media Strategy

Furthermore, First National Financial actively participates in community building. They regularly interact with their followers, responding to comments, messages, and inquiries promptly. This level of engagement allows them to build meaningful connections with their audience and demonstrates their commitment to customer service.


Despite their successes, First National Financial can improve their social media marketing strategy in a few areas. Firstly, they could explore the use of more visual content, such as videos and infographics, to capture the attention of their audience. Visual content tends to be more engaging and shareable, which can help increase their reach and brand visibility.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video