Case Study: First Merchants Corporation Social Media Strategy

Eager to learn how First Merchants Corporation is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for First Merchants Corporation.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


First Merchants Corporation is a financial holding company that provides a wide range of banking and financial services to individuals, businesses, and communities. Headquartered in Muncie, Indiana, this corporation operates through multiple affiliate banks in the United States, primarily serving clients in Indiana, Ohio, Michigan, and Illinois.

Before: The Challenges of Social Media Marketing

Section 2:

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: First Merchants Corporation's Successful Social Media Strategy

First Merchants Corporation has effectively utilized social media platforms to strengthen its brand presence and engage with its target audience. Their social media strategy focuses on building customer relationships, promoting financial literacy, and showcasing community involvement. Through active and engaging content, the company has successfully created an online community of followers who trust and rely on their services. They regularly share helpful financial tips, industry insights, and updates about their products and services, which has positioned them as a trusted source of financial information.


Section 3:

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video