📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: First Horizon National Social Media Strategy

Eager to learn how First Horizon National is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for First Horizon National.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

First Horizon National Corporation is a financial services company headquartered in Memphis, Tennessee, with operations primarily in the United States. The company provides a wide range of banking and financial services to individual and commercial clients across multiple states. With a focus on customer satisfaction and strong relationships, First Horizon National serves a diverse client base that includes individuals, small businesses, and large corporations.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, First Horizon National has successfully leveraged various platforms to engage with its audience and promote its brand. The company's social media presence is notable for several reasons.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: First Horizon National's Successful Social Media Strategy

One of the key strengths of First Horizon National's social media strategy is its ability to create valuable and relevant content. The company regularly shares informative articles, blog posts, and videos that provide useful financial tips and insights to its followers. By sharing educational content, First Horizon National establishes itself as a trusted authority in the financial industry and showcases its commitment to helping its clients make informed decisions.

Conclusion

In addition to educational content, First Horizon National excels at engaging with its audience on social media. The company actively responds to customer inquiries, comments, and feedback across various platforms. This demonstrates its dedication to customer service and ensures that clients feel heard and valued. By fostering two-way communication, First Horizon National builds stronger relationships with its customers and strengthens its brand reputation.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video