📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: First Hawaiian Bank Social Media Strategy

Eager to learn how First Hawaiian Bank is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for First Hawaiian Bank.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

First Hawaiian Bank is a leading financial institution with its headquarters located in Honolulu, Hawaii. It serves customers in the United States, the Asia-Pacific region, and some other countries. The bank primarily addresses individuals and businesses, offering a wide range of banking services and products.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, First Hawaiian Bank has demonstrated several positive aspects. Firstly, the bank maintains active profiles on various social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Through these platforms, they effectively engage with their audience by sharing informative content, updates on services, and special promotions. They also respond promptly to customer inquiries and comments, fostering a sense of trust and customer satisfaction.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: First Hawaiian Bank's Successful Social Media Strategy

Secondly, First Hawaiian Bank utilizes social media to showcase their involvement in the local community. They regularly post about their support for charitable events, sponsorships, and volunteer initiatives. This not only raises awareness about their corporate social responsibility but also helps to build a positive brand image and connect with their target audience on a more personal level.

Conclusion

Thirdly, the bank effectively uses social media as a customer service channel. They encourage customers to reach out to them directly through social media platforms, providing a convenient and accessible way to address concerns or seek assistance. This approach demonstrates their commitment to customer care and facilitates a seamless banking experience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video