Case Study: First Citizens BancShares Social Media Strategy

Eager to learn how First Citizens BancShares is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for First Citizens BancShares.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


First Citizens BancShares is a financial holding company headquartered in Raleigh, North Carolina, United States. With branches spread across 19 states and the District of Columbia, the company primarily serves individual and business clients in the United States. As a trusted banking institution, First Citizens BancShares utilizes social media marketing to engage with its audience and strengthen its brand presence.

Before: The Challenges of Social Media Marketing

In the realm of social media, First Citizens BancShares excels in several areas. Firstly, the company consistently shares relevant and informative content on its social media platforms. By providing valuable financial tips, updates on the banking industry, and insights into their products and services, they establish themselves as a knowledgeable resource for their clients. This approach helps to build trust and credibility among their target audience.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: First Citizens BancShares's Successful Social Media Strategy

Additionally, First Citizens BancShares actively interacts with their followers by responding to comments and messages promptly. This engagement demonstrates their commitment to customer service and reinforces the idea that they value their clients' opinions and concerns.


Furthermore, the company effectively utilizes social media to promote community involvement and showcase corporate social responsibility. They share stories and initiatives that highlight their charitable efforts and support for local communities. By doing so, First Citizens BancShares portrays itself as a company that not only values financial success but also cares about making a positive impact on society.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video