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Case Study: First Busey Social Media Strategy

Eager to learn how First Busey is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for First Busey.

Continue reading to find out!

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Introduction

First Busey Corporation is a financial holding company headquartered in Champaign, Illinois, with operations primarily in Illinois, Florida, Indiana, and Missouri. As a diversified financial services company, it serves a wide range of clients including individuals, families, businesses, and institutional clients.

Before: The Challenges of Social Media Marketing

On social media, First Busey has implemented an effective marketing strategy that helps to engage and connect with its target audience. Here are some of the positive aspects of their social media presence:

Increase reach by sharing on social media
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After: First Busey's Successful Social Media Strategy

1. Engaging Content: First Busey utilizes various social media platforms to share educational and informative content related to financial services. They provide helpful tips, insights, and trends, demonstrating their expertise and commitment to providing value to their audience.

Conclusion

2. Interactive Approach: The company actively engages with its followers by responding to comments, messages, and inquiries in a timely manner. This interactive approach fosters a sense of trust and builds stronger relationships with their clients.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

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