Case Study: Finolex Cables Social Media Strategy

Eager to learn how Finolex Cables is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Finolex Cables.

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Finolex Cables is a leading electrical and telecommunication cable manufacturer based in Pune, India. With over six decades of experience, the company has established a strong presence not only in India but also in several countries around the world. Their headquarters in Pune serves as the central hub for their operations.

Before: The Challenges of Social Media Marketing

In terms of clientele, Finolex Cables caters to a wide range of customers, including electrical contractors, distributors, OEMs (Original Equipment Manufacturers), and households. Their diverse customer base illustrates the company's ability to meet the specific needs of various industries and sectors.

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After: Finolex Cables's Successful Social Media Strategy

When it comes to social media marketing, Finolex Cables has adopted several commendable strategies. Firstly, they regularly provide valuable and educational content related to electrical and telecommunication solutions. Their posts and articles cover a wide range of topics, including safety tips, product highlights, and industry trends. By sharing such informative content, Finolex Cables positions itself as a reliable source of knowledge for its audience.


Secondly, Finolex Cables actively engages with its followers through social media platforms. Whether it is responding promptly to customer queries, acknowledging feedback, or participating in industry-related discussions, the company ensures that they maintain an active and interactive presence. This approach helps build a sense of trust and loyalty among their customers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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