Case Study: Fidelity National Information Services Social Media Strategy
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Introduction
Fidelity National Information Services (FIS) is a global provider of financial technology solutions and services. With headquarters in Jacksonville, Florida, USA, FIS operates in over 130 countries, catering to a wide range of clients in the financial sector, including banks, credit unions, and insurance companies.
Before: The Challenges of Social Media Marketing
On social media, FIS has implemented a robust strategy to engage and connect with its target audience. Here are some of the positive aspects of their social media marketing approach:
After: Fidelity National Information Services's Successful Social Media Strategy
1. Engaging Content: FIS consistently shares relevant and informative content on its social media platforms. From industry news and insights to thought leadership articles, their content aims to provide value to their followers. This helps position FIS as a trusted source of information in the financial technology space.
Conclusion
2. Interactive Campaigns: FIS actively encourages audience participation through interactive campaigns. By leveraging social media features such as polls, contests, and quizzes, they create a dynamic and engaging experience for their followers. These campaigns not only drive user engagement but also generate valuable feedback and insights.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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