Case Study: Ferrovial Social Media Strategy
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Introduction
Ferrovial is a global infrastructure and service company headquartered in Madrid, Spain. With operations in over 20 countries, including the United States and the United Kingdom, Ferrovial serves a wide range of clients in sectors such as transportation, energy, and urban services.
Before: The Challenges of Social Media Marketing
On social media, Ferrovial demonstrates a strong presence and engagement with its audience. The company actively shares informative and visually appealing content, highlighting its projects, innovation, and commitment to sustainable development. Through its social media channels, Ferrovial effectively communicates its expertise and capabilities to potential clients and stakeholders.
After: Ferrovial's Successful Social Media Strategy
One of the notable strengths of Ferrovial's social media marketing strategy is its focus on storytelling. The company effectively uses multimedia content, such as videos and photos, to tell compelling stories about its projects and the positive impact it creates. This approach not only captivates the audience but also reinforces Ferrovial's reputation as a reliable and responsible player in the infrastructure industry.
Conclusion
Moreover, Ferrovial actively engages with its followers, responding to comments and inquiries promptly. This level of responsiveness demonstrates the company's commitment to customer satisfaction and fosters a sense of trust and loyalty among its audience.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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