Case Study: Federated Hermes Social Media Strategy
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Introduction
Federated Hermes is a global investment manager headquartered in London, United Kingdom. With a presence in over 20 countries, the company caters to a diverse range of clients, including institutional investors, financial intermediaries, and retail investors.
Before: The Challenges of Social Media Marketing
On social media, Federated Hermes has successfully leveraged its brand image and industry expertise to engage with its audience. Through thought-provoking and informative content, the company has managed to establish itself as a trusted source of market insights and analysis. This has helped them attract followers who are interested in staying updated on the latest trends and developments in the investment world.
After: Federated Hermes's Successful Social Media Strategy
One of the notable aspects of Federated Hermes's social media marketing strategy is their commitment to sustainability. The company consistently highlights its responsible investment practices and shares success stories of companies making positive changes. This not only demonstrates their dedication to environmental and social issues but also resonates with socially conscious investors.
Conclusion
Federated Hermes also excels in fostering community engagement on social media. They actively encourage discussions and interactions with their audience by posing questions, conducting polls, and hosting live events. This approach creates a sense of inclusivity and makes their followers feel valued, ultimately leading to increased brand loyalty.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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